亞馬遜歐洲站封店，原因是真?zhèn)涡酝对V，資金能回款嗎？

時(shí)間：2023-10-25 02:00:01 | 來源：網(wǎng)站運(yùn)營

時(shí)間：2023-10-25 02:00:01 來源：網(wǎng)站運(yùn)營

亞馬遜歐洲站封店，原因是真?zhèn)涡酝对V，資金能回款嗎？：今天來聊聊真實(shí)性inauthentic問題。
1，什么是inauthentic?
個(gè)人理解就是仿品，仿大牌假冒產(chǎn)品。官方給的政策是


亞馬遜

這幾年打假越來越嚴(yán)厲，也采取了很多措施，比如成立了全球打假團(tuán)隊(duì)等等，現(xiàn)在不止假貨產(chǎn)品申訴越來越難，侵權(quán)的有些案子也變的更嚴(yán)重，有些基本不回復(fù)了，這里還是勸大家少碰假貨產(chǎn)品，給大家舉個(gè)例子就清楚什么是正品，什么是仿品。
（正品）


（仿品）
兩個(gè)產(chǎn)品看起來是差不多的，但是仔細(xì)看，仿品少了hasbro logo，設(shè)計(jì)感，包裝字體顏色深淺，產(chǎn)品質(zhì)量其實(shí)都不一樣，首先這個(gè)twister游戲是hasbro設(shè)計(jì)出來的，原創(chuàng)游戲，這個(gè)產(chǎn)品涉及多個(gè)知識(shí)產(chǎn)權(quán)

，商標(biāo)，版權(quán)，專利基本都有。這種產(chǎn)品風(fēng)險(xiǎn)其實(shí)很大的，有些賣家就是鉆空子，覺得沒什么事情。這種產(chǎn)品誘惑大，利潤高是核心，傳上去基本不用打廣告，自然出單，并且銷量還很好，這是他們選擇專賣這種產(chǎn)品的重要原因，說白了，就是賺快錢。這種產(chǎn)品一般不會(huì)賣的長久，專業(yè)買手一看基本就會(huì)認(rèn)定是假貨，來個(gè)投訴，基本產(chǎn)品就會(huì)被下架，最后基本賬戶也會(huì)被查，前幾年這種案子，如果你備著發(fā)票，還是有很大希望能救回來的，現(xiàn)在就很難說了。所以還是盡量別碰，少碰這種產(chǎn)品。

2.什么情況下會(huì)遇到inauthentic的問題？有三種凍結(jié)類型。

1）產(chǎn)品本身就是仿品，被客戶投訴，上面那個(gè)例子就是參考（客戶投訴假貨類型）

①.大部分是產(chǎn)品有問題，你跟賣了別人的鏈接，賣的實(shí)際產(chǎn)品跟鏈接的不完全一樣

②.還有大部分產(chǎn)品確實(shí)沒什么問題，但是有的買家拿到產(chǎn)品明明只有一點(diǎn)瑕疵但是老外就喜歡說假貨

凍結(jié)郵件：

您的亞馬遜賣家賬戶已被暫時(shí)停用，您的商品不再處于“在售”狀態(tài)。我們會(huì)與您共同解決以下問題，在此期間，資金不會(huì)轉(zhuǎn)給您，但會(huì)留在您的賬戶中。

為什么會(huì)發(fā)生這種情況？

我們?cè)竽l(fā)送一些信息，以解決我們收到的有關(guān)本郵件末尾所列商品的真?zhèn)涡酝对V，但我們尚未收到這些信息。為了確保買家能放心地在 Amazon 上購物，我們會(huì)認(rèn)真嚴(yán)肅地對(duì)待“仿造或假冒商品”的投訴。Amazon 嚴(yán)禁銷售假冒商品。

您可以在賣家?guī)椭行牧私飧嚓P(guān)于亞馬遜針對(duì)銷售假冒偽劣商品的政策：

-- 亞馬遜防偽政策 (https://sellercentral-europe.amazon.com/gp/help/201165970)

-- 政策和協(xié)議 (https://sellercentral-europe.amazon.com/gp/help/521)

--《亞馬遜服務(wù)商業(yè)解決方案協(xié)議》(https://sellercentral-europe.amazon.com/gp/help/201190440)

如何重新激活我的賬戶？

要重新激活您的銷售賬戶，請(qǐng)向我們發(fā)送以下信息：

1. 您的供應(yīng)商在過去 365 天內(nèi)針對(duì)下列 ASIN 開具的發(fā)票或收據(jù)的復(fù)印件。

-- 這些文件必須反映您在過去 365 天內(nèi)的銷量。

-- 請(qǐng)?zhí)峁┠?yīng)商的聯(lián)系信息，包括名稱、電話號(hào)碼、地址和網(wǎng)站。我們可能會(huì)聯(lián)系您的供應(yīng)商，核實(shí)這些文件的真實(shí)性。我們不會(huì)向任何人泄露您供應(yīng)商的聯(lián)系信息。

-- 您可以隱去定價(jià)信息，但文件的其余內(nèi)容必須清晰可見。為便于我們審核，請(qǐng)突出顯示或圈出審核中的 ASIN。




2. 一份包含以下內(nèi)容的行動(dòng)計(jì)劃：

-- 您認(rèn)為導(dǎo)致您的商品收到真?zhèn)涡酝对V的問題所在。

-- 您為解決導(dǎo)致商品真?zhèn)涡酝对V的問題所采取的措施。

-- 您為杜絕今后收到類似商品真?zhèn)涡酝对V所采取的措施。




2）listing，包括圖片，標(biāo)題，5點(diǎn)描述，詳細(xì)描述，還有關(guān)鍵詞，包裝等等，用了別人的商標(biāo)，導(dǎo)致亞馬遜機(jī)器掃描真實(shí)性調(diào)查（真實(shí)性調(diào)查）




①.通常出現(xiàn)在新賬號(hào)，主要防止你賣假貨 - 賬號(hào)的行為和本身不健康




②.跟賣別人或者用了不是自己的品牌




③.沒要求你寫POA，只讓你提供證書或者授權(quán)書和發(fā)票




凍結(jié)郵件：




Dear Seller,

Your Amazon Seller account has been deactivated in accordance with Section 3 of Amazon’s Business Solutions Agreement. Your listings have been removed. Funds will not be transferred to you but will be held in your account while we work with you to address the following concerns. Please ship any open orders to avoid further impact to your account.

Why is this happening?

We have taken this measure because you are offering items that may be inauthentic. A list of these items is provided at the bottom of this message.




In order to ensure that customers can shop with confidence on Amazon, we routinely request additional documentation from sellers to verify their account information and confirm authenticity of certain items.

You can learn more about Amazon’s policies regarding the sale of counterfeit items in Seller Central Help:

-- Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.amazon.com/gp/help/201165970)

-- Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)

-- Amazon Services Business Solutions Agreement (https://sellercentral-europe.amazon.com/gp/help/201190440)

How do I reactivate my account?

To reactivate your selling account, please submit the following information:

- Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days. The quantity of items shown should match your inventory.

-- If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.

-- If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.

-- Contact information for your supplier, including business name, business phone number, business address, business email, and website.

3）listing品牌名，標(biāo)題，一般用了別人大牌的商標(biāo)（大牌未授權(quán)）

凍結(jié)郵件：

尊敬的 您好！

根據(jù) Amazon《商業(yè)解決方案協(xié)議》第 3 條的規(guī)定，您的亞馬遜賣家賬戶已被停用，并且您的商品已被下架。我們會(huì)與您共同解決以下問題，在此期間，資金不會(huì)轉(zhuǎn)給您，但會(huì)保留在您的賬戶中。

為什么會(huì)發(fā)生這種情況？

您尚未發(fā)送我們要求的信息，這些信息有助于處理我們之前發(fā)現(xiàn)的違反政策問題。您未獲得銷售批準(zhǔn)便發(fā)布相關(guān)商品，此行為違反了我們的政策。為了確保買家能放心地在 Amazon 上購物，我們可能會(huì)要求賣家獲得額外批準(zhǔn)才能發(fā)布特定商品和品牌。

您可以在賣家?guī)椭行牧私鈦嗰R遜關(guān)于商品發(fā)布批準(zhǔn)要求政策的更多信息：

-- 需要審批的分類和商品 (https://sellercentral-europe.amazon.com/gp/help/G200333160)

-- 分類、商品和商品信息限制 (https://sellercentral-europe.amazon.com/gp/help/200301050)

-- 政策和協(xié)議 (https://sellercentral-europe.amazon.com/gp/help/521)

您尚未獲得批準(zhǔn)，不能發(fā)布以下品牌的商品：

Sony

如何重新激活我的賬戶？

要重新激活您的銷售賬戶，請(qǐng)向我們發(fā)送以下信息：

1. 您的供應(yīng)商在過去 365 天內(nèi)針對(duì)下列 ASIN 開具的發(fā)票或收據(jù)的復(fù)印件。

-- 這些文件必須反映您在過去 365 天內(nèi)的銷量。

-- 請(qǐng)?zhí)峁┠?yīng)商的聯(lián)系信息，包括名稱、電話號(hào)碼、地址和網(wǎng)站。我們可能會(huì)聯(lián)系您的供應(yīng)商，核實(shí)這些文件的真實(shí)性。我們不會(huì)向任何人泄露您供應(yīng)商的聯(lián)系信息。

-- 您可以隱去定價(jià)信息，但文件的其余內(nèi)容必須清晰可見。為便于我們審核，請(qǐng)突出顯示或圈出正在接受審核的 ASIN。




2) 一份包含以下內(nèi)容的行動(dòng)計(jì)劃：

-- 您認(rèn)為導(dǎo)致出現(xiàn)上述違反政策情況的原因。

-- 您為解決導(dǎo)致出現(xiàn)上述違反政策情況的問題所采取的措施。

-- 您為杜絕今后再次出現(xiàn)違反政策的情況所采取的措施。




3，申訴思路

1）用證據(jù)證明你的產(chǎn)品不是假貨（品牌方的商標(biāo)證書，品牌授權(quán)書，最好用亞馬遜的模板，品牌方的營業(yè)執(zhí)照，過去日期的invoice，采購單，采購合同收據(jù)，送貨單，帶有產(chǎn)品的工廠圖）




2）承認(rèn)你的產(chǎn)品是假貨，認(rèn)錯(cuò)，過去日期的發(fā)票非常重要，實(shí)在沒有，只能補(bǔ)開。




現(xiàn)在采取的措施：

1，移除鏈接，銷毀庫

2，更換供應(yīng)商

3，做好客戶服務(wù)，重新發(fā)貨或者退款

4，檢查其余l(xiāng)isting是否有問題，包括標(biāo)題，圖片，五點(diǎn)描述，詳細(xì)描述，包裝等，下架并銷毀所有違規(guī)產(chǎn)品

5，包裝材料質(zhì)量提升，更新物流

6，讓員工學(xué)習(xí)亞馬遜知識(shí)和政策

未來計(jì)劃：

1， 來源：確保自己的產(chǎn)品來自于可信任的真實(shí)產(chǎn)品。

2， Listing：檢查所有l(wèi)isting的細(xì)節(jié)問題。

3， 包裝：改良包裝

4，物流和質(zhì)量：找一個(gè)更強(qiáng)大的，時(shí)效更快的物流，最好發(fā)FBA,發(fā)貨之前務(wù)必檢查每個(gè)產(chǎn)品的質(zhì)量。

5， Logo：檢查每個(gè)產(chǎn)品印了供應(yīng)商的logo，確保真實(shí)性。

6， 嚴(yán)格檢查每個(gè)listing的真實(shí)性。

7， 上架之前，對(duì)每個(gè)產(chǎn)品進(jìn)行檢查是否符合亞馬遜的要求

8， 成立自己的設(shè)計(jì)團(tuán)隊(duì)，有自己的包裝

9， 服務(wù)好每個(gè)客戶的問題。

10， 成立自己的品牌。




4，怎么徹底擺脫inauthentic問題？

a,別碰仿品，像NBA,NIKE，NFL等等一些大牌

b,產(chǎn)品包裝一定要好，沒辦法，老外一看到包裝爛的，很喜歡投訴假貨

c,產(chǎn)品品牌名，標(biāo)題，5點(diǎn)描述，圖片，關(guān)鍵詞，包裝等等，一定不能用別人的商標(biāo)。

5，干貨，直接上模板!直接上模板!直接上模板!（只能參考）

Dear Amazon seller performance team:

Hello! Thanks for your prompt reply and kind help. Upon receiving the notification, we have made a more effective POA to resolve the issue and prevent the similar problem from happening again in the future. Below are the issues and our POA for your reference.

We have attached the invoice ,please check the attachment!

For Asin(XX)

Complaint type:inauthentic

ROOT CAUSE:

Our suppliers did not produce the right items according to the standards,some items and our requirements are different！Suppliers may be suspected of cutting corners and aused the item does not match the description！




The steps we have taken to prevent similar complaints:

1.For the asins：We have completely removed this asins（ XX ）. We promise not to sell them again, and we also destroy our inventory！

2.For the products：We have decided not to sell such products,the remaining inventory were all destroyed!We warned the product manager,When choosing a new product, we must strictly check the reliability of suppliers and products are qualified!When we purchase new products, we also ask suppliers to provide us invoices！

3.For the listings：we have carefully inspected all listings against detailed product information and listing details to ensure they match 100 percent, including type, color, brand！

4.For the supplier: we have changed our old supplier，And destroyed all the goods purchased from them！we strictly inspect our new supplier in order to guarantee that they are all sourced from trusted supplier. If the supplier is not qualified, we will timely change our suppliers to make sure that the products are all new, as 100% described and qualified！

5.For the customer service：we responsibled for all complaints from buyers. We contactd any dissatisfied buyers, told that we will be responsible for our mistakes, we acceptd their criticism and we promised them tha twe acceptd any of their requests, including a full refund or send a new item!

6.For employee training：We have warned all employees that we must pay attention to the seriousness of this incident! We've re-learned Amazon rules and policies! We re-sell new products, must be strictly in accordance with the rules of sales, to ensure that the product line with the description！




Long-term plans to prevent similar complaints ：

1.In order to prevent a similar issues, we set up a special product improvement group! They will be responsible for collecting buyer‘s feedback to predict the likelihood of a complaint appearing, and to process complaints promptly, improve products and prevent complaints!




2.Every week，we will conducted a full audit of our inventory and listing details,nspected all inventory against detailed product information and listing details to ensure they match 100 percent, including type, color, brand, size!




3.Every week,we will inspected each inventory item for quality and condition.We inspected each item to ensure all items are properly packaged, authentic, undamaged, have valid, clear product labels, all seals are intact, and they are exactly as described on Amazon.




4.Every week we will check our suppliers,and send an employee to the factory site to oversee product production,Make sure our product materials and color are up to standard.For the previous goods in the Amazon, we carried out the order, to ensure that the future sale of each piece no longer appear the phenomenon of similar complainted !




5.Every month，we arrange for all staff to seriously study Amazon's latest policies to ensure that they comply with Amazon's policies。We will always guarantee the quality and sevice , to ensure that when problems arise, we can communicate with customers as soon as possible in 12 houers！




6.Before the item sent out， we will check and clean up each item to ensure items are kept clean and tidy.r.Any item showing signs of damage or defect is returned to the manufacturer or manufacturer’s facility.




7.Our account management team is now required to review all of our listings against products monthly to reduce and prevent error,Where we identify a potential error, we immediately remove the product until resolved.Where uncertain, we contact Seller Support for guidance.Our legal counsel also performs an analysis for all products and listings on a quarterly basis to eliminate the potential for misleading elements.




We respectfully request that Amazon consider our efforts and reinstate our accountWe will strictly operate our account according to the above improvement measures in order to prevent similar complaints again. We will continue to pursue and enhance product quality, in exchange for the trust of consumers with practical action.

We sincerely hope Amazon could give us the chance to reinstate our amazon account.we never let you down！

looking forward to your reply!







關(guān)于如何開發(fā)票，請(qǐng)看上一篇文章

一張?zhí)崆伴_好的發(fā)票挽回10多萬刀

真實(shí)性問題有些還是可以救的，有些也是救不了，這種屬于亞馬遜申訴類型里面最難之一。

希望以上對(duì)大家有幫助！關(guān)于亞馬遜賬號(hào)更多問題，可以私信聊，多謝大家支持