牛牛社區(qū)獨(dú)家推介：歐美游戲商都參加的國(guó)際活動(dòng)
時(shí)間：2023-05-14 03:03:02 | 來(lái)源：網(wǎng)站運(yùn)營(yíng)
時(shí)間：2023-05-14 03:03:02 來(lái)源：網(wǎng)站運(yùn)營(yíng)
牛牛社區(qū)獨(dú)家推介：歐美游戲商都參加的國(guó)際活動(dòng)：我是小手游，沒(méi)時(shí)間，沒(méi)預(yù)算參加那么多會(huì)議，咋辦呢？ 來(lái)，牛牛社區(qū)為你推薦全球最值得去的游戲大會(huì)活動(dòng)，不去你就損失了！
對(duì)小手游工作室維持生計(jì)而言，任何無(wú)法立即受益的花費(fèi)，似乎都是一種放縱。這些花費(fèi)主要用于出席每年在世界各地舉辦的無(wú)數(shù)場(chǎng)行業(yè)活動(dòng)。雖然長(zhǎng)期的好處所有人都看得到，但不能保證哪一個(gè)特定的活動(dòng)能帶動(dòng)銷售的飛躍，很難知道哪些活動(dòng)要參加。
盡管如此，行業(yè)活動(dòng)讓開(kāi)發(fā)商形成了單人無(wú)法組成的連接。無(wú)論它是帶來(lái)了一個(gè)有影響力的人，如聚會(huì)中的一名記者；或是排隊(duì)與公司的下一個(gè)藝術(shù)總監(jiān)一起喝咖啡，活動(dòng)對(duì)手游的未來(lái)影響是無(wú)價(jià)的。 任何活動(dòng)成功的秘訣都是有一個(gè)必須參加的理由和需要在活動(dòng)里才能完成某事的感覺(jué)。是滿足投資者，發(fā)行商還是接觸關(guān)鍵記者的目標(biāo)？確定這些目標(biāo)，并專注于實(shí)現(xiàn)它們。注意不要在活動(dòng)中陷入困境，被分散注意力或被炒作。
本文將詳細(xì)介紹世界各地最好的行業(yè)活動(dòng)，幫助獨(dú)立開(kāi)發(fā)者判斷哪些活動(dòng)值得花費(fèi)時(shí)間和金錢。
Digital Dragons地點(diǎn)＆時(shí)間：克拉科夫，波蘭（5月）亮點(diǎn)：完美地秀出手游的地方價(jià)格：開(kāi)發(fā)商早鳥(niǎo)票 113美元起 Digital Dragons位于東歐最美麗的城市之一，是移動(dòng)和PC開(kāi)發(fā)人員的重要據(jù)點(diǎn)。 而讓Digital Dragons脫穎而出的原因是其一貫高品質(zhì)的會(huì)談活動(dòng)，得到了Chillingo的喜愛(ài)，《Dying Light》的開(kāi)發(fā)商Techland也是其?？?。 Digital Dragons有一個(gè)核心獨(dú)立展區(qū)，用許多不同的格式展示包括手游在內(nèi)的最好的獨(dú)立游戲。去年的冠軍，Jutsu Games 的《911 Operator》繼續(xù)大力宣傳其Kickstarter營(yíng)銷活動(dòng)，積累了超過(guò)其計(jì)劃目標(biāo)的400%，之后更是在Steam上大熱。 如果開(kāi)發(fā)商希望被發(fā)行商或投資者發(fā)現(xiàn)，Digital Dragons正是一個(gè)理想的地方。
GDC地點(diǎn)及時(shí)間：舊金山（2月/ 3月）亮點(diǎn)：游戲行業(yè)最好的會(huì)議價(jià)格：早鳥(niǎo)博覽會(huì)通行證 199美元起，會(huì)議通票999美元起 GDC是整個(gè)行業(yè)的年度盛會(huì)，在陽(yáng)光明媚的舊金山舉行。GDC的價(jià)格因開(kāi)發(fā)商出發(fā)地的遠(yuǎn)近而有差異，雖然它是最昂貴的活動(dòng)之一，但也是最有價(jià)值的活動(dòng)之一。 GDC作為人才、人脈和資金的大熔爐，現(xiàn)場(chǎng)人潮洶涌而又熱火朝天。峰會(huì)致力于獨(dú)立游戲的發(fā)展、業(yè)務(wù)和營(yíng)銷，其會(huì)談都是首屈一指的，以及截至2016年，所有平臺(tái)上專門(mén)針對(duì)VR的系列會(huì)議。如果你想?yún)⒓幽艿玫秸嬲囊苿?dòng)開(kāi)發(fā)大佬的寶貴意見(jiàn)的會(huì)議，請(qǐng)一定來(lái)參加GDC。 簡(jiǎn)單來(lái)說(shuō)，GDC是最棒的移動(dòng)開(kāi)發(fā)商分享成功秘訣的地方。
Casual Connect地點(diǎn)及時(shí)間：柏林（2月）；新加坡（5月）；舊金山（7月）；特拉維夫（11月）亮點(diǎn)：休閑手游的前沿講座價(jià)格：每場(chǎng)活動(dòng)550美元起 Casual Connect不是一次性的活動(dòng)，而是到全世界不同城市、帶來(lái)最便捷的休閑游戲狀態(tài)的環(huán)球活動(dòng)。手游是會(huì)談和演講的主要內(nèi)容，特別是隨著幾年前免費(fèi)游戲的興起，Casual Connect一直處在手游開(kāi)發(fā)的前沿。 如果開(kāi)發(fā)商希望自己的手游成為主流，Casual Connect就是要來(lái)的地方，這里可以獲得其他游戲活動(dòng)無(wú)法匹敵的建議。每年活動(dòng)地址都不一樣，所以參加之前需要確認(rèn)地址。
Slush地點(diǎn)及時(shí)間：赫爾辛基（11月/12月）亮點(diǎn)：最大的VC們挖掘下一個(gè)投資的地方成本：早鳥(niǎo)票333美元起 Slush是由發(fā)行了《Clash of Clans》的Supercell公司發(fā)起的。雖然這個(gè)活動(dòng)并不完全定位在游戲開(kāi)發(fā)商（所有軟件和創(chuàng)新公司都?xì)g迎），手游依然是活動(dòng)agenda高度重視的目標(biāo)，僅僅是因?yàn)榉姨m的首都全部是手游工作室。 除了去硅谷，赫爾辛基是開(kāi)發(fā)商展示自己產(chǎn)品的場(chǎng)所，不用離開(kāi)歐洲就能找到美國(guó)VC的投資。這些VC的到來(lái)意味著Slush的耀眼光芒，但這并不會(huì)影響開(kāi)發(fā)商落實(shí)業(yè)務(wù)。Supercell為促進(jìn)開(kāi)發(fā)商和投資人在一個(gè)巨大又緊湊的會(huì)場(chǎng)進(jìn)行會(huì)談，現(xiàn)場(chǎng)擺滿了長(zhǎng)椅和桌子。
Mobile Games Forum地點(diǎn)及時(shí)間：倫敦（1月）；西雅圖（10月）亮點(diǎn)：遇到手游業(yè)最名聲響亮的人物價(jià)格：開(kāi)發(fā)商免費(fèi)，人數(shù)有限（需經(jīng)批準(zhǔn)） 倫敦一年一度的手游周的支柱之一是手游論壇。在1月的寒冷多雨的英國(guó)首都旅行，似乎不是最吸引人的，但它擁有MGF這樣的巨星陣容。 在過(guò)去的幾年中，在為期兩天的活動(dòng)已經(jīng)得到了RovioKing和Wooga的喜歡，每家公司都各自深入分享了成功背后的秘密。MGF還設(shè)有一個(gè)寶貴的pitching會(huì)話，開(kāi)發(fā)商可以提前購(gòu)票注冊(cè)，在關(guān)鍵的記者和投資人面前測(cè)試他們的游戲。這個(gè)會(huì)話通常發(fā)生在一天結(jié)束時(shí)，能幫助開(kāi)發(fā)商在發(fā)布之前改進(jìn)游戲和出售游戲的方式。 如果在倫敦有點(diǎn)遠(yuǎn)，MGF還將于10月在西雅圖舉行。
原文：
The 5 Best Events for Mobile Game Devs to AttendFor small mobile game studios living hand to mouth, any expense that doesn’t have an immediate benefit can seem like an indulgence. Chief among these indulgences is attending any of the myriad industry events that take place around the world each year. While the long-term benefits are there for all to see, there’s no guarantee that showing up to one particular event will lead to a leap in sales, making it hard to know which events to attend. Still, industry events enable devs to form connections that aren’t possible solely online. Whether it’s running into an influencer such as a journalist at an after-party or meeting the company’s next art director in line for a coffee, events can be invaluable for the future of a mobile game business. The secret to success at any event is to have a reason for going and a sense of what needs to be accomplished while there. Is the goal to meet investors, a publisher or get on the radar of key journalists? Pinpoint these objectives and focus on hitting them. Don’t get caught up in the event, distracted by the parties or caught in the hype. Here, we detail five of the best industry events from around the world to help indie devs decide which ones are worth their time and money.
Digital DragonsWhere & When: Krakow, Poland (May)
Draw: Perfect place to showcase a mobile game
Cost: Early bird developer tickets start from $113
Based in one of the most beautiful cities in eastern Europe, Digital Dragons is an important port of call for both mobile and PC developers. What makes Digital Dragons stand out, however, is the consistent high quality of the talks aimed at the mobile studios it plays host to, with the likes of Chillingo and Dying Light developer Techland as regular attendees. Digital Dragons also has an Indie Showcase right at its heart, displaying the best indie games across a multitude of different formats, including mobile. Last year’s winner, 911 Operator by Jutsu Games went on to smash its Kickstarter campaign, amassing more than 400 percent of its planned goal before hitting Steam. For devs looking to get spotted by a publisher or investor, Digital Dragons is an ideal place to do it.
GDCWhere & When: San Francisco (February/March)
Draw: Arguably the best games industry conference of any kind
Cost: Early bird expo passes start from $199, with conference passes starting at $999
GDC is the big daddy, the annual meeting point for the entire industry in sunny San Francisco. Though costs will naturally differ depending on where in the world a dev is traveling from, GDC is one of the most expensive events to attend but also one of the most valuable. It’s hectic, it’s packed, and it’s usually hot, but GDC is a melting pot of talent, contacts and money. The talks offered are second to none, with summits dedicated to indie development, business and marketing tracks, and—as of 2016—an entire series of sessions devoted to virtual reality on all platforms. GDC is one of the few events around the world where, if you pick out the talks you want to attend, you can gain honest, invaluable advice from genuine mobile development superstars. Long story short, GDC is where the best and brightest share their secrets with those who want to be the best and brightest of the future.
Casual ConnectWhere & When: Berlin (February); Singapore (May); San Francisco (July); Tel Aviv (November)
Draw: Cutting-edge talks on casual mobile gaming
Cost: Tickets for individual events start from $550
Casual Connect is less a one-off event and more of a global tour, rolling into different cities across the world, but always bringing with it the sharpest take on the state of casual gaming. Mobile takes pride of place in its talks and presentations, and Casual Connect has always been on the bleeding edge of mobile game development, particularly when it came to the rise of free-to-play a few years ago. Casual Connect is where devs go if they want their mobile game to go fully mainstream, and the tips they can pick up here are unrivaled by any other games event in the world. Locations tend to change from one year to the next, however, so make sure you keep track on just where Casual Connect is headed next.
SlushWhere & When: Helsinki (November/December)
Draw: Where the biggest VCs meet their next investments
Cost: Early bird passes start from $333
Slush was founded by the house that Clash of Clans built—better known as Supercell. Though not strictly aimed at game developers (all forms of software and innovation are welcomed), mobile studios are high on the agenda purely because the Finnish capital is awash with them. Aside from heading over to Silicon Valley, Helsinki is the best spot for devs to show off their wares and pick up investment from American VC firms without leaving Europe. Such esteemed guests means Slush is quite the spectacle. But Slush’s showy nature doesn’t stop developers from getting down to business. The venue is filled with benches and tables designed for off-the-cuff meetings which Supercell has unashamedly designed to force talent and investors together in one massive, jam-packed venue.
Mobile Games ForumWhere & When: London (January); Seattle (October)
Draw: Meet the biggest names in mobile
Cost: Free for a limited number of developers (subject to approval)
One of the pillars of London’s annual Mobile Games Week is Mobile Games Forum. Traveling to the (more than likely) cold and rainy U.K. capital in January might not seem like the most appealing of trips, but when it comes to a stellar lineup, MGF is a powerhouse. In the last couple of years, the two-day event has hosted the likes of Rovio, King and Wooga, each giving an insight into the secrets behind their respective successes. MGF also features a valuable pitching session that devs can sign up for as part of their ticket to test their games out in front of key journalists and investors. Typically taking place at the end of day one, the pitching process helps developers sharpen up their game (and, indeed, the way they sell it) ahead of release. If hitting London is a bit of a stretch, MGF also hosts a sister event in Seattle in October.
本文由牛牛社區(qū)編譯，原文作者Keith Andrew。轉(zhuǎn)載請(qǐng)注明，并附上二維碼或網(wǎng)址：http://www.newclan.io。牛牛社區(qū)微信：guiguNewclan
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