新聞稿發(fā)布流程是怎樣的？怎么選擇新聞稿發(fā)布網(wǎng)站？

時(shí)間：2023-10-23 10:30:01 | 來(lái)源：網(wǎng)站運(yùn)營(yíng)

時(shí)間：2023-10-23 10:30:01 來(lái)源：網(wǎng)站運(yùn)營(yíng)

新聞稿發(fā)布流程是怎樣的？怎么選擇新聞稿發(fā)布網(wǎng)站？：“通過全球各大頂級(jí)媒體的強(qiáng)大網(wǎng)絡(luò)傳播功能和權(quán)威的背書效果，全球各大中小企業(yè)不僅實(shí)現(xiàn)了信息在全球范圍內(nèi)的快速傳播，讓其產(chǎn)品及時(shí)完整的傳遞給目標(biāo)群體，而且還運(yùn)用了全球各大頂級(jí)媒體更好做背書，全方位的提升品牌及產(chǎn)品的可信度效果?！?b>藍(lán)獅問道CBO在接受采訪時(shí)說(shuō)道。







什么樣的稿件內(nèi)容適合在海外媒體網(wǎng)站發(fā)布？怎么上Google收錄首頁(yè)？區(qū)塊鏈新聞通稿怎么發(fā)布？海外區(qū)塊鏈發(fā)布網(wǎng)站有哪些套餐？海外媒體對(duì)稿件字?jǐn)?shù)和圖片有什么要求嗎？海外英文新聞稿格式怎么寫？帶著這些疑問，特邀藍(lán)獅問道 CBO 從媒體的角度揭開答案。

什么樣的稿件內(nèi)容適合在海外媒體網(wǎng)站發(fā)布？

海外媒體發(fā)布注意事項(xiàng)

一、新聞時(shí)效性

國(guó)內(nèi)客戶在發(fā)布新聞稿時(shí)，首要考慮的問題之一是時(shí)效性。

海外通稿的操作周期相對(duì)非常短，一般12個(gè)小時(shí)就能完成全部的投放工作。這里說(shuō)的全部的投放工作，指的是，從拿到客戶審定好的終稿后到稿件刊登出來(lái)的時(shí)間。比如，越南新聞媒體一般上午給到稿件，當(dāng)天下午給到媒體回鏈。

海外媒體和國(guó)內(nèi)媒體的運(yùn)作模式也是有些不同。海外通稿的發(fā)布流程是自動(dòng)加手動(dòng)，以自動(dòng)為主。之所以能做到自動(dòng)，是因?yàn)榻邮苄侣勍ǜ宓拿襟w，相互間簽署了共同的內(nèi)容接受/兼容的電子協(xié)議。這份電子協(xié)議主要規(guī)定了編輯規(guī)則、免責(zé)條款、內(nèi)容管理和處理流程等具體信息?；谶@份電子協(xié)議，各個(gè)新聞網(wǎng)站得以在幾乎同一時(shí)間接受、發(fā)布由統(tǒng)一新聞源提供的新聞。

如何讓Google快速收錄？怎么上Google收錄首頁(yè)？

二、新聞稿谷歌收錄

國(guó)內(nèi)新聞收錄看百度，國(guó)外新聞收錄看谷歌。谷歌收錄和排名直接影響海外新聞稿發(fā)布的效果。稿件發(fā)出后如何讓Google快速收錄？怎么上Google收錄首頁(yè)？







1、內(nèi)容稿件質(zhì)量

100%原創(chuàng)的稿件被收錄的可能性，比抄襲和修改別人文章的可能性要大很多。這種原創(chuàng)包括文字原創(chuàng)、圖片原創(chuàng)、視頻原創(chuàng)。高質(zhì)量的圖片和視頻都會(huì)提升稿件質(zhì)量，稿件質(zhì)量越高，被谷歌收錄的可能性越大。所以能不能被Google收錄，取決于稿件本身質(zhì)量而非媒體代理商。

2、稿件字?jǐn)?shù)

被谷歌收錄的最佳字?jǐn)?shù)是600-800個(gè)英文單詞左右，這是谷歌算法決定的。很多企業(yè)認(rèn)為寫得越多越好，其實(shí)無(wú)論從新聞稿閱讀效果和谷歌收錄效果來(lái)講，都不是最佳的選擇。寫的多了，比如兩千字，谷歌 Search Engine web crawler 有可能從字?jǐn)?shù)判斷這更像是一篇論文，而非新聞稿。大部分媒體可接受的稿件單詞數(shù)量是800-1000個(gè)單詞內(nèi)，圖片原則上是包一張，具體因不同媒體而論，有的不限字?jǐn)?shù)和圖片。







3、媒體權(quán)重

類似國(guó)內(nèi)網(wǎng)易、人民網(wǎng)這種高權(quán)重的媒體。比如彭博社、法新社、俄塔社、雅虎、華爾街日?qǐng)?bào)、路透社、美聯(lián)社、阿納多盧通訊社、日本共同社、朝日新聞、安莎社、華爾街見聞等，這類媒體能登出的文章一般都質(zhì)量很高，通常是新聞熱點(diǎn)、重大觀點(diǎn)，有時(shí)甚至靠記者、編輯的專業(yè)能力“制造”受眾關(guān)注的焦點(diǎn)，谷歌算法會(huì)優(yōu)先抓取新聞焦點(diǎn)、熱詞，這使得權(quán)重高的媒體獲得更多被抓取的機(jī)會(huì)。

三、文章底部信息

標(biāo)準(zhǔn)版：

Media Contact

Company Name:

Official Website:

Contact Person:

E-mail:

Location：

根據(jù)不同地區(qū)、不同媒體對(duì)底部信息的要求會(huì)略有區(qū)別，具體以選擇的媒體套餐要求而定。

四、海外英文新聞發(fā)布模板

Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:

1. New Product or Service Release

2. Fundraising Announcement

3. New Partnership

4. Company Milestone or Momentum

5. Hiring an Executive

6. Winning an Award

7. Major Customer Acquisition

8. Company Merger/Acquisition

Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.

每個(gè)模板中的某些內(nèi)容根據(jù)公告的目的而有所不同，而某些內(nèi)容塊在大多數(shù)或所有新聞稿中都很常見。 將所有括號(hào)內(nèi)的內(nèi)容替換為與您的公告有關(guān)的信息。

For best practices, remember to do the following for all of your press releases.

為獲得最佳實(shí)踐，請(qǐng)記住對(duì)所有新聞稿進(jìn)行以下操作。

? Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.

? Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.

? Whenever possible, break up takeaways and key points into a bulleted list.

? Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.

? Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.

?從簡(jiǎn)潔的角度入手,關(guān)鍵聲明和發(fā)布聲明的原因,無(wú)需充滿詩(shī)意,切記要直達(dá)主題。

?至少包括一位主管或直接參與故事的人的名言, 如果涉及另一方或公司，請(qǐng)嘗試從他們那里獲取報(bào)價(jià)。

?盡可能將要點(diǎn)和要點(diǎn)分解成項(xiàng)目符號(hào)列表。

?保留整個(gè)發(fā)行摘要，但如果覺得對(duì)讀者有利，則提供指向產(chǎn)品，公司或博客頁(yè)面的鏈接以獲取更多信息。

?使用此工具包中包含的晉升計(jì)劃模板為團(tuán)隊(duì)分配任務(wù)和截止日期，并最大限度地提高新聞稿的影響力。

New Product or Service

新產(chǎn)品或服務(wù)

Use this template for announcing a new service you’ll be providing or a new addition to your product line.

使用此模板可以宣布您將提供的新服務(wù)或產(chǎn)品系列的新功能。

[Press Release Title：8-26words]

[新聞稿標(biāo)題：8-26單詞]

[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].

“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”

Features and benefits of [product/service] include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Fundraising

融資活動(dòng)

If you’ve raised a round of fundraising, announce it with this press release template.

如果您已經(jīng)進(jìn)行了一輪融資，請(qǐng)使用此新聞稿模板進(jìn)行宣布。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new round of series [letter] funding of [sum of money] at a valuation of [total valuation (if you choose to disclose)]. This round of funding was led by [name of lead investor] with participation from [name of other participating investors, if applicable].

“[Quote from investor representative about the funding],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from higher-up in the company about the funding],” says [name], [title] at [company]. “[Additional quote].”

This new round of funding will be used to [main reason of fundraising]. Specifically, the areas that the company will focus on are:

? Area of focus #1

? Area of focus #2

? Area of focus #3

[Summarize the company’s growth accomplishments to date so readers are caught up on the company’s progress].

About [Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

New Partnership

建立新伙伴關(guān)系

This release is for announcing partnerships and/or product integrations.

此版本用于宣布合作伙伴關(guān)系和/或產(chǎn)品集成。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced a new partnership with [partner/company name]. This partnership will [goal of partnership to new and existing customers].

“[Quote from higher-up in the company about the partnership],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from new representative of the partner about the partnership],” says [name], [title] at [partner company]. “[Additional quote].”

The benefits of this new partnership include.

? Benefit or feature #1

? Benefit or feature #2

? Benefit or feature #3

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new partner and its recent accomplishments, if applicable].

Momentum or Milestone

公司里程碑

[Press Release Title：8-26words]

[City, State]: [Company name] today announced [description of momentum or major milestone]. This milestone is a major move for [company name] on its mission to [main goal of company]

“[Quote from higher-up in the company about the milestone],” says [name], [title] at [company]. “[Additional quote].”

This news comes in the wake of many recent initiatives and accomplishments of the company, including:

? Initiative or accomplishment #1

? Initiative or accomplishment #2

? Initiative or accomplishment #3

[Additional quote, if desired].

To learn more about [milestone], click here [link to website page about the milestone].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Hiring an Executive

聘請(qǐng)高管

Announcing a new CEO, executive, C-level professional? Tell the world your good news with this template

宣布新的首席執(zhí)行官，高管，C級(jí)專業(yè)人員， 使用此模板向全世界傳達(dá)您的好消息

[Press Release Title：8-26words]

[City, State]: [Company name] today announced that [name of new executive] will be joining [company] as [title], effective [date of joining].

[Name] will be joining company from [former company], where [he/she] was [former title] for [length of tenure]. [Name] will be brining [his/her] experience in [area of expertise] to [company] to [goal of company or role].

Additionally, [name]’s experiences that will benefit [company] moving forward include:

? Experience 1

? Experience 2

? Experience 3

“[Quote from new executive about joining the company],” says [name]. “[Additional quote].”

“[Quote from higher-up in the company about the hiring],” says [name], [title] at [company]. “[Additional quote].”

[Additional quote, if desired].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Winning an Award

獲獎(jiǎng)

You won an award? Congrats! Use this template to publicize the great news.

你獲獎(jiǎng)了嗎？ 恭喜！ 使用此模板可以宣傳好消息。

[Press Release Title：8-26words]

[City, State]: On [date of award win], [award giver] named [company] the winner of [award] at [event]. The award recognizes [reason for award]. Previous winners include [name previous prestigious winners of the award, if appropriate].

“[Quote from higher-up in the company about the award],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from award giver about your company’s win, if available],” says [name], [role] at [award giver]. “[Additional quote].”

[Input additional content about the award, the ceremony where it was presented, and/or the methodology of award selection, if appropriate].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

Major Customer Acquisition

大客戶合作披露

Finally, you signed that household name company as an official customer. Use this template to highlight the achievement and the details.

您以正式客戶的身份簽署了該家喻戶曉的公司。 使用此模板突出顯示成就和細(xì)節(jié)。

[Press Release Title：8-26words]

[City, State]: [Company name] today announced it has signed on with [customer name] as their [product/service name] for [function of product/service]. [Company name] is excited to partner with [new customer] to provide [benefit of product/service].

“[Quote from higher-up in the company about the new customer],” says [name], [title] at [company]. “[Additional quote].”

“[Quote from customer about partnership],” says [name], [title] at [partner company]. “[Additional quote].”

[Additional brief overview of the deal’s details and/or benefits, if applicable].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Partner]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

Merger/Acquisition

合并/收購(gòu)

If you’re merging with, acquiring, or being acquired by another company, announce the news and briefly outline the details here.

如果您要與另一家公司合并，收購(gòu)或被另一家公司收購(gòu)，請(qǐng)?jiān)诖颂幇l(fā)布新聞并在此處簡(jiǎn)要概述詳細(xì)信息。

[Press Release Title：8-26words]

[City, State]: [Company name] today it has [merged with/acquired/been acquired by] [company], effective [date].

“[Quote from higher-up in the company about the new merger/acquisition],” says [name], [title] at [your company]. “[Additional quote].”

“[Quote from higher-up in second company about the new merger/acquisition],” says [name], [title] at [second company]. “[Additional quote].”

For more information on how the [merger/acquisition] will affect current customers, please click here [link to further information].

About [Your Company]: [3-4 sentence description of your company and its recent accomplishments, if applicable].

About [Other Company]: [3-4 sentence description of the new customer and its recent accomplishments, if applicable].

以上8個(gè)模板為常用僅供參考，其他行業(yè)或者內(nèi)容也可以作參考。

對(duì)海外媒體不懂怎么才能把稿件發(fā)布到相對(duì)應(yīng)媒體網(wǎng)站上呢？

海外新聞稿發(fā)布方式

1、境外社交賬號(hào)自助發(fā)布（臉書、推特、Instagram、YouTube、博客等主要平臺(tái)）， 境外的自媒體平臺(tái)發(fā)布，跟國(guó)內(nèi)的一點(diǎn)資訊、今日頭條、新浪博客等等，這種是可以自己注冊(cè)賬號(hào)免費(fèi)發(fā)布的，但這種是屬于個(gè)人注冊(cè)自行發(fā)布的內(nèi)容，非媒體官方發(fā)布的，不具有一定的社會(huì)公信力、媒體權(quán)威性，如新浪官方新聞和新浪號(hào)發(fā)出媒體差距。

2、全球頂級(jí)媒體官方發(fā)布。即定向投放到某些媒體、某些領(lǐng)域、某些國(guó)家或區(qū)域；但和國(guó)內(nèi)媒體不同，海外發(fā)稿一般都是套餐形式同時(shí)間將稿件展示在幾十家甚至上百家媒體上，個(gè)別媒體是能夠單獨(dú)發(fā)布。

要選擇合適的媒體公關(guān)公司合作如藍(lán)獅問道。專業(yè)的媒體人，能夠有效對(duì)稿件內(nèi)容進(jìn)行初步的評(píng)估和給出合適修改建議，深挖媒體資源，發(fā)揮線上線下的互動(dòng)效應(yīng)，有效降低推廣成本，為客戶帶來(lái)更多附加價(jià)值。

海外區(qū)塊鏈發(fā)布網(wǎng)站有哪些？

本期主要介紹區(qū)塊鏈媒體：

美聯(lián)社雅虎套餐：美聯(lián)社+雅虎+道瓊斯+通配媒體發(fā)布。

美聯(lián)社道瓊斯區(qū)塊鏈：美聯(lián)社+道瓊斯+新聞源媒體+通配媒體發(fā)布。

道瓊斯區(qū)塊鏈套餐：道瓊斯，新聞源媒體，歐美新聞通配加強(qiáng)版等200家以上媒體數(shù)量。

美聯(lián)社單發(fā)【區(qū)塊鏈】：美聯(lián)社APNEWS單發(fā)。

歐美新聞區(qū)塊鏈版：：通配媒體發(fā)布。

……

媒體優(yōu)勢(shì)

發(fā)布渠道：包含Apnews、Yahoo、Agence France-Presse、彭博社、俄新社、歐洲新聞社、阿納多盧通訊社、安莎社、Digital journal、Kyōdō Tsūshinsha、歐洲新聞社等知名媒體；

谷歌收錄：大部分谷歌收錄，有效提高海外媒體聲量；

品牌曝光：從品牌角度進(jìn)行標(biāo)題與內(nèi)容建議，方便用戶搜索品牌；

發(fā)布時(shí)效：1-3個(gè)工作日完成發(fā)布，并提交傳播報(bào)告；

媒體推薦：根據(jù)稿件內(nèi)容推薦相關(guān)的媒體套餐，能更有效將內(nèi)容推送給目標(biāo)人群；

直接引流：內(nèi)容中放聯(lián)系電話+官網(wǎng)網(wǎng)址+郵件等形式，引導(dǎo)客戶直接對(duì)接洽談。