周二博士論文打卡（七）：電子商務(wù)供應(yīng)鏈物流服務(wù)模式優(yōu)化策略研究精讀（

時(shí)間：2023-03-13 17:30:01 | 來(lái)源：電子商務(wù)

時(shí)間：2023-03-13 17:30:01 來(lái)源：電子商務(wù)

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今天小編為大家?guī)?lái)博士論文《電子商務(wù)供應(yīng)鏈物流服務(wù)模式優(yōu)化策略研究》精讀（7），

?歡迎您的用心訪問(wèn)！

本期推文閱讀時(shí)長(zhǎng)大約5分鐘，請(qǐng)您耐心閱讀。

Share interests, spread happiness, increase knowledge, and leave behind beauty.

Dear you,

this is LearningYard Academy!

Today, Xiaobian brings you the intensive reading of the doctoral dissertation "Research on the Optimization Strategy of E-commerce Supply Chain Logistics Service Mode" (7)，

welcome your visit carefully!

This tweet will take about 5 minutes to read . Please read it patiently.

內(nèi)容提要

親愛的讀者大家好，今天小編將從思維導(dǎo)圖、精讀內(nèi)容、知識(shí)補(bǔ)充三個(gè)板塊為大家?guī)?lái)博士論文《電子商務(wù)供應(yīng)鏈物流服務(wù)模式優(yōu)化策略研究》的第五章基于競(jìng)合關(guān)系的物流服務(wù)共享模式及其優(yōu)化研究，快來(lái)跟隨小編一起學(xué)習(xí)吧！

Hello dear readers, today, Today, I will bring you the fifth chapter of research on logistics service sharing model and its optimization based on competing relationship" from the three sections of mind map, intensive reading content, and knowledge supplement to optimize the e-commerce logistics service model considering supplier competition， Come and follow the editor to learn!

正文

01

思維導(dǎo)圖

02

精讀內(nèi)容

第5章主要是研究電子商務(wù)平臺(tái)采用混合模式情形下的物流服務(wù)共享問(wèn)題，深入分析和探討競(jìng)合市場(chǎng)條件下物流服務(wù)共享模式的戰(zhàn)略性與經(jīng)濟(jì)性影響。在模型構(gòu)建的部分，考慮的是由一個(gè)電子商務(wù)平臺(tái)、一個(gè)第三方賣家和眾多異質(zhì)性消費(fèi)者組成的電子商務(wù)供應(yīng)鏈系統(tǒng)。重點(diǎn)研究?jī)煞N電子商務(wù)供應(yīng)鏈物流服務(wù)模式：無(wú)物流服務(wù)共享模式(N)和物流服務(wù)共享模式(S)。

Chapter 5 focuses on the logistics service sharing problem in the case of an e-commerce platform using a hybrid model, and provides an in-depth analysis and discussion of the strategic and economic implications of the logistics service sharing model under competing market conditions. In the model building part, an e-commerce supply chain system consisting of an e-commerce platform, a third-party seller and many heterogeneous consumers is considered. Two e-commerce supply chain logistics service models are focused on: the no logistics service sharing model (N) and the logistics service sharing model (S)。

在分別對(duì)無(wú)物流服務(wù)模式和物流服務(wù)模式下的最優(yōu)決策進(jìn)行了研究后，進(jìn)一步比較了兩種電子商務(wù)供應(yīng)鏈物流服務(wù)模式下的產(chǎn)品零售價(jià)格和企業(yè)利潤(rùn)。得出了相應(yīng)的結(jié)論：當(dāng)?shù)谌轿锪鞣?wù)提供商的物流服務(wù)質(zhì)量和產(chǎn)品的潛在市場(chǎng)需求都較低時(shí)，共享物流服務(wù)會(huì)降低電子商務(wù)平臺(tái)的產(chǎn)品零售價(jià)格；反之，共享物流服務(wù)會(huì)提高電子商務(wù)平臺(tái)的產(chǎn)品零售價(jià)格。當(dāng)?shù)谌轿锪鞣?wù)提供商的物流服務(wù)質(zhì)量和產(chǎn)品的潛在市場(chǎng)需求都較低時(shí)，共享物流服務(wù)會(huì)減少電子商務(wù)平臺(tái)的利潤(rùn)；反之，共享物流服務(wù)會(huì)增加電子商務(wù)平臺(tái)的利潤(rùn)。

After investigating the optimal decision under the no-logistics service model and logistics service model respectively, the product retail prices and firm profits under the two e-commerce supply chain logistics service models were further compared. The corresponding conclusions are drawn: when the logistics service quality of the 3PL service provider and the potential market demand of the product are low, the shared logistics service will reduce the retail price of the product on the e-commerce platform; conversely, the shared logistics service will increase the retail price of the product on the e-commerce platform. When both the quality of logistics services of 3PL service providers and the potential market demand of products are low, shared logistics services will reduce the profits of e-commerce platforms; conversely, shared logistics services will increase the profits of e-commerce platforms。

作者又在第三方賣家可自主選擇物流服務(wù)提供商的條件下，進(jìn)一步分析均衡物流服務(wù)模式。討論了第三方物流服務(wù)提供商的物流服務(wù)質(zhì)量和產(chǎn)品的潛在市場(chǎng)需求會(huì)如何影響均衡的物流服務(wù)模式選擇策略。還探討了其他因素對(duì)均衡物流服務(wù)模式選擇的影響，包括傭金率、市場(chǎng)需求的服務(wù)敏感性、價(jià)格競(jìng)爭(zhēng)強(qiáng)度、物流服務(wù)競(jìng)爭(zhēng)強(qiáng)度等。

作者對(duì)主模型進(jìn)行拓展，考慮電子商務(wù)平臺(tái)可根據(jù)市場(chǎng)運(yùn)行狀況和第三方賣家運(yùn)營(yíng)策略自主決策物流服務(wù)質(zhì)量的市場(chǎng)情景。針對(duì)供應(yīng)商利潤(rùn)、電子平臺(tái)利潤(rùn)、供應(yīng)鏈整體利潤(rùn)進(jìn)行了分析。

03

知識(shí)補(bǔ)充

物流服務(wù)共享模式：在共享模式下，電子商務(wù)平臺(tái)向第三方賣家開放其自營(yíng)物流服務(wù)系統(tǒng)，為賣家提供產(chǎn)品存儲(chǔ)和訂單配送等多種類型的物流服務(wù)。

無(wú)物流服務(wù)共享模式：電子商務(wù)平臺(tái)的物流服務(wù)系統(tǒng)僅為自營(yíng)產(chǎn)品提供物流服務(wù)，第三方賣家向第三方物流服務(wù)提供商購(gòu)買物流服務(wù)。

物流服務(wù)共享模式：第三方賣家向電子商務(wù)平臺(tái)購(gòu)買物流服務(wù)，電子商務(wù)平臺(tái)需利用其自營(yíng)物流服務(wù)系統(tǒng)同時(shí)為自營(yíng)產(chǎn)品和第三方賣家產(chǎn)品提供物流服務(wù)。

Logistics service sharing model: In the sharing model, the e-commerce platform opens its own logistics service system to the third-party sellers, providing them with various types of logistics services such as product storage and order delivery.

No logistics service sharing model: The logistics service system of the e-commerce platform only provides logistics services for its own products, and third-party sellers purchase logistics services from third-party logistics service providers.

Logistics service sharing model: Third-party sellers purchase logistics services from the e-commerce platform, and the e-commerce platform needs to use its own logistics service system to provide logistics services for both its own products and the products of third-party sellers.

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參考資料：Deepl翻譯

參考文獻(xiàn)：覃雪蓮. 電子商務(wù)供應(yīng)鏈物流服務(wù)模式優(yōu)化策略研究[D].華中科技大學(xué),2021