就現(xiàn)在！為元宇宙和Web3對互聯(lián)網(wǎng)的改造做準(zhǔn)備！

時(shí)間：2023-08-20 03:12:01 | 來源：網(wǎng)站運(yùn)營

時(shí)間：2023-08-20 03:12:01 來源：網(wǎng)站運(yùn)營

就現(xiàn)在！為元宇宙和Web3對互聯(lián)網(wǎng)的改造做準(zhǔn)備?。簹g迎來到Hubbleverse 本文提供雙語版本

向左滑動文本框即可查看英文文本

Welcome to Hubbleverse

We offer Chinese and English versions

of our articles



預(yù)計(jì)閱讀時(shí)長：8分鐘

本文僅代表作者個(gè)人觀點(diǎn)，不代表平臺意見，不構(gòu)成投資建議。

Estimated reading time: 8min

Any views expressed in the below are the personal views of the author and should not form the basis for making investment decisions, nor be construed as a recommendation or advice to engage in investment transactions.

如今，互聯(lián)網(wǎng)是各種不同的網(wǎng)站、應(yīng)用程序和平臺的集合。由于彼此分離，它們?nèi)狈ゲ僮餍院蛿?shù)據(jù)可移植性。因此，盡管目前的這種模式通過數(shù)字化轉(zhuǎn)型取得了巨大進(jìn)步，但這終將會制約企業(yè)的發(fā)展。事實(shí)上，接受2022年埃森哲技術(shù)愿景報(bào)告調(diào)查的高管中，有95%認(rèn)為未來的數(shù)字平臺將需要提供統(tǒng)一的體驗(yàn)，從而實(shí)現(xiàn)跨平臺和跨空間的客戶數(shù)據(jù)的互操作性。

Today, the internet is a disparate collection of sites, apps and platforms. Because they are separate from one another, they lack interoperability and data portability. So, despite huge advances made through digital transformation, this current model will eventually constrain businesses. In fact, 95% of executives surveyed for the 2022 Accenture Technology Vision report believe that future digital platforms will need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.

然而，由于兩個(gè)新興概念，一種新的互聯(lián)網(wǎng)形式正在出現(xiàn)，它將超越這些限制：

1)元宇宙連續(xù)體，一種互聯(lián)網(wǎng)的演變，使人們能夠參與跨越現(xiàn)實(shí)世界和虛擬領(lǐng)域的持久共享體驗(yàn)中。2) Web3.0，或通過區(qū)塊鏈和令牌化等技術(shù)為互聯(lián)網(wǎng)構(gòu)建“分布式”層的新興努力。

總而言之，這些都向我們展示了下一代的互聯(lián)網(wǎng)——它超越了當(dāng)今零散的互動，進(jìn)入了一個(gè)具有連續(xù)沉浸式體驗(yàn)的新世界。

However, thanks to two emerging concepts, a new form of internet is emerging that will transcend these limitations:

1) The metaverse continuum, an evolution of the internet that enables people to participate in a persistent shared experience across real-world and virtual realms, and 2) Web3, or emerging efforts to build a “distributed” layer to the internet via technologies such as blockchain and tokenization.

Taken together, these are showing us the next generation of the internet — one that moves beyond the fragmented interaction of today into a new world of contiguous immersive experiences.

Web3.0和元宇宙：重構(gòu)的互聯(lián)網(wǎng)

簡單來說，數(shù)字世界正處于發(fā)展的早期階段，最終，元宇宙和Web3.0將成為企業(yè)如何協(xié)調(diào)其數(shù)字戰(zhàn)略的關(guān)鍵組成部分。企業(yè)在過去十年中建立的在線足跡將被重新構(gòu)想，從出售哪些服務(wù)、獲取哪些數(shù)據(jù)到如何進(jìn)行廣告和產(chǎn)生內(nèi)容。

隨著元宇宙的出現(xiàn)，互聯(lián)網(wǎng)將被重建為一個(gè)持久的三維環(huán)境，充滿了地方感，從工作地點(diǎn)到社交平臺就像過馬路一樣簡單。同時(shí)，Web3.0技術(shù)將創(chuàng)建一個(gè)數(shù)據(jù)層，以實(shí)現(xiàn)真實(shí)性、信任甚至稀缺性。這個(gè)新的互聯(lián)網(wǎng)將更加以人為本，價(jià)值也會成倍增加。

現(xiàn)在是企業(yè)決定他們在未來互聯(lián)網(wǎng)中所扮演的角色的時(shí)候了。他們是想成為創(chuàng)造這個(gè)未來的浪潮的一部分，還是僅僅滿足于觀察它如何展開？

Web3 and the metaverse: The internet reimagined

Put simply, the digital world is in the early stages of an evolution, and eventually the metaverse and Web3 will become critical components of how enterprises orchestrate their digital strategies. The online footprints that companies have built over the past decade will be reimagined, from which services are sold and which data is accessible to how advertising is conducted and content generated.

With the metaverse, the internet will be rebuilt as a persistent 3D environment, imbued with a sense of place, where moving from work to a social platform is as simple as crossing the road. Meanwhile, Web3 technologies will create a data layer that enables veracity, trust and even scarcity. This new internet will be more human-centric and exponentially more valuable.

Now is the time for companies to decide the role that they will play in the future of the internet. Do they want to be part of the wave that creates this future, or will they be content merely watching how it unfolds?

改變的跡象

在過去的18個(gè)月里，數(shù)字世界的變化清楚地表明，“等待和觀望”的方法將很快變成“看——它已經(jīng)發(fā)生了”。事實(shí)上，企業(yè)已經(jīng)在以不同的方式思考數(shù)字世界，并正在捕捉新的價(jià)值。

例如，寶馬最近建立了31家不同工廠的數(shù)字孿生。這些模型使用實(shí)時(shí)數(shù)據(jù)創(chuàng)建了一個(gè)逼真的3D環(huán)境，再現(xiàn)了從地板上的機(jī)器到工位上的員工以及其個(gè)人工作訂單指令的所有內(nèi)容。

Web3.0創(chuàng)新的一個(gè)很好的例子來自Solid的創(chuàng)造者Inrupt，它允許用戶控制他們的數(shù)據(jù)并將其存儲在個(gè)人在線數(shù)據(jù)商店（Pods）中。大型組織和政府現(xiàn)在可以建立與Pods交互的網(wǎng)站或應(yīng)用程序，并在人們許可的情況下，訪問他們所需的特定數(shù)據(jù)。與所有的Web3技術(shù)一樣，Solid通通過讓不同的參與方成為他們自己數(shù)據(jù)的仲裁者來創(chuàng)建跨網(wǎng)絡(luò)的交易和信任層。

在數(shù)字領(lǐng)域，技術(shù)的采用和相關(guān)的服務(wù)往往像滾雪球一樣。畢竟，從第一部iPhone的推出到擁有66億部智能手機(jī)的世界，只用了15年時(shí)間。明天的互聯(lián)網(wǎng)在你不知不覺中就已經(jīng)成為今天的互聯(lián)網(wǎng)了。

Signs of change

Shifts in the digital world over the past 18 months have made it clear that a “wait and see” approach will soon become “l(fā)ook — it already happened.” In fact, enterprises are already thinking about the digital world differently and are capturing new value.

For example, BMW recently built digital twins of 31 different factories. The models use real-time data to create a photo-realistic 3D environment that recreates everything from the machines on the floor to the people populating stations and their individual work-order instructions.

A good example of Web3 innovation comes from Inrupt, creator of Solid, lets users control their data and store it in Personal Online Data Stores (Pods). Large organizations and governments can now build websites or applications that interact with Pods, and with people’s permission, access the data they need for given tasks. In common with all Web3 technologies, Solid creates a transaction and trust layer across the web by making different parties the arbiters of their own data.

In digital, technology adoption and related services often snowball. After all, it took just 15 years from the launch of the first iPhone to a world with 6.6 billion smartphones. The internet of tomorrow will be the internet of today before you know it.

行動起來！就現(xiàn)在！

企業(yè)領(lǐng)導(dǎo)者現(xiàn)在就應(yīng)該開始探索新產(chǎn)品和服務(wù)的潛力，同時(shí)對他們的高管進(jìn)行培訓(xùn)，讓他們了解即將成為其業(yè)務(wù)基礎(chǔ)的技術(shù)。隨著元宇宙和Web3.0技術(shù)的不斷成熟，定義下一代數(shù)字業(yè)務(wù)的將會是那些準(zhǔn)備好并愿意嘗試新平臺和數(shù)據(jù)結(jié)構(gòu)的公司。Hubbleverse為大家總結(jié)了兩個(gè)考慮因素：

注重專業(yè)技能：對于元宇宙，企業(yè)需要3D美術(shù)師、游戲設(shè)計(jì)師和搭建平臺的專家。追逐Web3.0機(jī)會的公司將需要有多個(gè)區(qū)塊鏈的經(jīng)驗(yàn)。他們將需要與不同的財(cái)團(tuán)建立關(guān)系，尋找合作伙伴一起進(jìn)入市場，并建立新的商業(yè)和運(yùn)營模式。幸運(yùn)的是，沉浸式設(shè)計(jì)工具的日益成熟和普及，使人們對這些技術(shù)的嘗試比以往任何時(shí)候都更容易。

尋找合作伙伴：建立新的合作伙伴關(guān)系并確保你的組織能夠參與未來的合作中也是至關(guān)重要的。聯(lián)盟和行業(yè)標(biāo)準(zhǔn)機(jī)構(gòu)將是很重要的，它們可以提高公司之間的互操作性，并使提供跨平臺體驗(yàn)或共同協(xié)作體驗(yàn)變得更加容易。通過在技術(shù)處于起步階段時(shí)同意一個(gè)通用框架，企業(yè)可以為未來的共享消費(fèi)者提供更具兼容性的服務(wù)。

Actions to take now

Business leaders should start exploring the potential of new products and services today, while training their executives on the technologies that will soon be foundational to their business. As metaverse and Web3 technologies continue to mature, the companies prepared and willing to experiment with new platforms and data structures will be the ones that define the next generation of digital business. There are several factors to consider:

Focus on skills: For the metaverse, enterprises will require 3D artists, game designers and experts in the platforms built. Companies chasing Web3 opportunities will need experience with multiple blockchains. They will need to build relationships with different consortiums, find partners to go to market with and build new business and operating models. Fortunately, the increasing sophistication and democratization of immersive design tools is making it easier than ever to start experimenting with these technologies.

Find partners: Forming new partnerships and ensuring your organization can participate in future collaborations is also critical. Consortiums and industry standards bodies will be important, enabling greater interoperability between companies and making it easier to deliver cross-platform experiences or to jointly collaborate on an experience. By agreeing to a common framework when a technology is in its infancy, businesses can set themselves up to provide more compatible services to future shared consumers.

元宇宙和Web3.0是重大的技術(shù)轉(zhuǎn)變，同時(shí)致力于消除當(dāng)今許多數(shù)字平臺之間存在的摩擦，并重塑數(shù)據(jù)在數(shù)字體驗(yàn)中的移動和使用方式。隨著它們創(chuàng)建新的互聯(lián)網(wǎng)，它們將推動新的業(yè)務(wù)線、新的工作方式以及企業(yè)與人之間新的交互方式。對于許多組織而言，現(xiàn)在是他們構(gòu)建新型數(shù)字世界的第一個(gè)也是最好的機(jī)會。

Web 3.0就是由你、我、大家創(chuàng)造的，所以如果你喜歡這篇文章，請點(diǎn)贊、請關(guān)注、請分享！美好的未來就在我們手中！

The metaverse and Web3 are momentous technology shifts, simultaneously working to eliminate the friction that exists between today’s many digital platforms and to reinvent how data moves and is used across digital experiences. As they create a new internet, they will drive new lines of business, new ways of working and new means of interaction between businesses and people. For many organizations, now is the first and best opportunity they have ever had to architect a new kind of digital world.

Web 3.0 is created by people like you and me so if you enjoy the article, please like, subscribe and share. The future is bright!