網(wǎng)頁設(shè)計與配色經(jīng)典案例解析圖書目錄

時間：2023-02-20 18:02:01 | 來源：營銷百科

時間：2023-02-20 18:02:01 來源：營銷百科

網(wǎng)頁設(shè)計與配色經(jīng)典案例解析圖書目錄：第一篇 網(wǎng)頁設(shè)計篇

序章

第1章 網(wǎng)頁設(shè)計規(guī)劃

1.1 為網(wǎng)站制定目標(biāo)······················································5

1.1.1 對市場的預(yù)測和分析·······································5

1.1.2 網(wǎng)站的項目規(guī)劃···············································5

1.1.3 網(wǎng)站建設(shè)···························································5

1.2 與客戶的有效溝通··················································7

第2章 網(wǎng)頁結(jié)構(gòu)

2.1 欄目結(jié)構(gòu)劃分··························································9

2.1.1 規(guī)則的欄目組合方式·······································9

2.1.2 不規(guī)則的欄目組合方式·································15

2.2 網(wǎng)頁版式劃分························································16

第3章 網(wǎng)頁創(chuàng)意和風(fēng)格

3.1 網(wǎng)頁的創(chuàng)意····························································19

3.1.1 創(chuàng)意是網(wǎng)頁的靈魂·········································19

3.1.2 創(chuàng)意的方法·····················································22

3.2 網(wǎng)頁風(fēng)格································································28

第4章 網(wǎng)頁視覺設(shè)計

4.1 網(wǎng)頁布局································································30

4.1.1 網(wǎng)頁的規(guī)格·····················································30

4.1.2 網(wǎng)頁的Logo·····················································30

4.1.3 頂部通欄·························································33

4.1.4 網(wǎng)頁文本·························································36

4.1.5 圖像的設(shè)計·····················································40

4.1.6 為網(wǎng)頁插入視頻·············································54

4.2 網(wǎng)頁構(gòu)成································································54

4.2.1 點的應(yīng)用·························································54

4.2.2 線的應(yīng)用·························································57

4.2.3 面的應(yīng)用·························································62

4.2.4 混和構(gòu)成應(yīng)用·················································65

第5章 網(wǎng)站推廣和網(wǎng)絡(luò)廣告

5.1 網(wǎng)絡(luò)推廣································································68

5.2 網(wǎng)絡(luò)廣告································································68

5.2.1 GIF 廣告···························································69

5.2.2 Flash 廣告························································69

5.2.3 流媒體廣告·····················································71

5.2.4 　網(wǎng)絡(luò)廣告欣賞···············································71

第二篇 色彩知識篇

第6章 網(wǎng)頁配色的常見問題

6.1 缺乏主色調(diào)····························································75

6.2 文字能見度低························································75

6.3 增加視覺負(fù)擔(dān)························································77

6.4 風(fēng)格與主題脫離····················································80

第7章 色彩構(gòu)成

7.1 認(rèn)識色彩································································82

7.1.1 什么是色彩·····················································82

7.1.2 光·····································································82

7.1.3 色·····································································82

7.2 色彩與視覺····························································83

7.2.1 色彩三要素·····················································83

7.2.2 色調(diào)·································································84