電子商務(wù)運(yùn)營實(shí)務(wù)圖書目錄

時(shí)間：2023-06-21 04:24:01 | 來源：營銷百科

時(shí)間：2023-06-21 04:24:01 來源：營銷百科

電子商務(wù)運(yùn)營實(shí)務(wù)圖書目錄：前言

第1章 電子商務(wù)運(yùn)營概述.........................................................................................................................1

1.1 電子商務(wù)運(yùn)營概念的介紹...................................................................................................................3

1.2 企業(yè)電子商務(wù)運(yùn)營部門架構(gòu).............................................................................................................10

1.3 企業(yè)電子商務(wù)運(yùn)營基本術(shù)語.............................................................................................................13

1.4 信息發(fā)布平臺與常用工具的介紹......................................................................................................16

第2章 網(wǎng)絡(luò)商務(wù)信息檢索、采集與應(yīng)用..................................................................................................27

2.1 網(wǎng)絡(luò)商務(wù)信息基本知識....................................................................................................................28

2.2 網(wǎng)絡(luò)商務(wù)信息的收集工具與方法.....................................................................................................32

2.3 網(wǎng)絡(luò)商務(wù)信息的處理........................................................................................................................44

2.4 網(wǎng)絡(luò)商務(wù)信息的發(fā)布工具與方法.....................................................................................................47

第3章 網(wǎng)絡(luò)市場調(diào)研..............................................................................................................................54

3.1 制訂網(wǎng)絡(luò)調(diào)研計(jì)劃...........................................................................................................................55

3.2 在線調(diào)研問卷設(shè)計(jì)...........................................................................................................................62

3.3 在線調(diào)研工具介紹與使用................................................................................................................69

第4章 企業(yè)利用第三方B2B平臺運(yùn)營.....................................................................................................81

4.1 第三方B2B 電子商務(wù)平臺概述........................................................................................................83

4.2 B2B 平臺企業(yè)信息的發(fā)布...............................................................................................................89

4.3 詢盤轉(zhuǎn)化為訂單...............................................................................................................................99

4.4 B2B 平臺內(nèi)部推廣資源的利用........................................................................................................106

4.5 免費(fèi)B2B 平臺信息發(fā)布及信息的優(yōu)化.............................................................................................117

第5章 企業(yè)自建網(wǎng)站運(yùn)營......................................................................................................................125

5.1 企業(yè)自建網(wǎng)站的設(shè)計(jì)......................................................................................................................126

5.2 企業(yè)自建網(wǎng)站的運(yùn)營與管理............................................................................................................132

5.3 企業(yè)網(wǎng)站的搜索引擎優(yōu)化（SEO） ................................................................................................148

5.4 企業(yè)網(wǎng)站推廣..................................................................................................................................162

第6章 第三方C2C電子商務(wù)平臺運(yùn)營....................................................................................................179

6.1 第三方C2C 電子商務(wù)平臺概述........................................................................................................181

6.2 網(wǎng)店商品信息發(fā)布與管理................................................................................................................185

6.3 網(wǎng)店推廣.........................................................................................................................................199

6.4 網(wǎng)店售中與售后服務(wù).......................................................................................................................208

參考文獻(xiàn)...............................................................................................................................................222